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THE LINE UP: A FASHION + LIFESTYLE FESTIVAL BY LONE DESIGN CLUB

WHERE: 5 HANNINGTONS LANE, BRIGHTON

WHEN: JULY 1ST – 14TH

Lone Design Club launches its first “Festival’ themed pop-up in Brighton’s Hanningtons Lane. Partnering with Redevco’s Hanningtons Estate, the store will be located in the vibrant retail, culture and foodie hotspot in the heart of the Lanes, just a short stroll from the city’s famous Pavilion, North Laines, seafront and railway station.

Celebrating all things fashion and lifestyle, this summer LDC’s Brighton store will bring shoppers an immersive in-door festival feeling, with great music, personal shopping, sticker wall, bar by local drinks company Berczy, and other mini events, showcasing the best in local and international independent and sustainable brand talent.

“LDC is thrilled to be popping up for the first time in Brighton within Hanningtons. We love the story of the regeneration of this area and how Redevco has created a colourful new lane, revitalising this area and offering a place for both established and independent brands.

With Brighton being known for some of the best in independent fashion in the UK and a deep rooted passion for sustainability, we felt like it was the perfect place for LDC’s next experiential retail store.” LDC’s COO, Alice McAnulty.

“GROUNDTRUTH is really excited to be heading to Brighton for the LDC pop up. The chance to interact with customers is what we love about pop ups – LDC creates great vibes and a creative space for conversation.” Co-Founder GROUNDTRUTH, Georgia Scott

Other brands in-store will include;  healing crystals from TIANA JEWEL, thoughtful quirky jewellery from ALISON FERN, swimwear made from regenerated nylon by AULALA PARIS, wellbeing essentials from AIRE CBD, organic basics from BENTIVOGLIO PARIS, thought provoking designs by GUNG HO, fashion forward sunglasses from BIG HORN, biodegradable luxury lingerie by LITTLE BLACK PANTS CLUB and more.

Sarah Lulham, Asset Manager at Redevco, owner and developer of Hanningtons, “We are really excited that Lone Design Club has chosen Hanningtons for its first pop-up in Brighton. Their ethos of bringing together makers and designers fits perfectly with Hanningtons Lane, which has become a destination for bespoke independents, makers and artisans.”

 

Lone Design Club is cutting through the noise of a saturated fast‐fashion market and is shaking up the conventional shopping experience by challenging traditional retail offerings both in the UK and internationally.

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